Ethnographic Interviews, Desk Research, Competitive Analysis, Analysis, Synthesis, Journey Maps, Personas
This project was done as my master’s capstone under the advisement of David Robins, my academic advisor at Kent State University, and Eric Reiss, owner of FatDUX Group, who generously shared his time and expertise as my project advisor. Eric came up with the idea based on his interest in historic preservation: To design a tool to make the work of grassroots preservationists easier, more efficient and increase their likelihood for success.
The work of historic preservationists can mean the difference between saving or demolishing a historic site. It was a fascinating project, and I learned a tremendous amount about not only historic preservation and preservation advocates, but about the idea of applying UX to a social cause.
The full details of the project are in the slideshare, but in a nutshell: If we were going to develop a tool to help preservationists, I needed to learn about preservationists, who they are, how they work and what their needs and pain points are. To learn these things, I conducted ethnographic interviews, did desk research to learn about examples of successful and unsuccessful preservation attempts. I also did a competitive analysis to see what tools exist and what is lacking. After collecting and coding the data, I used affinity diagramming to look for patterns and themes. I synthesized this information by creating journey maps with personas as well as recommendations for next steps.