Erin Baldwin

Experience Designer

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Featured Work

Hi, I'm Erin.

I’m a UX designer, researcher, and information architect based in Los Angeles. With 18 years of professional experience designing digital products, I’ve worked for clients and employers including EightShapes, Beyond Curious, Under Armour, FatDUX, American Chemical Society, and Stanford University.

Coming from a visual design and front-end development background, I realized my passion was in solving problems and organizing information from a human-centered design perspective. This led me to get a master’s degree concentrated in user experience design to expand my knowledge and skills related to information architecture, user research, usability, content strategy and UX design.

I’m inspired by travel, emerging technologies, and getting outside of my comfort zone. When I’m not working I can be found hanging out with my awesome husband and two hilarious daughters, playing board games, watching movies, or exploring the outdoors with our dogs Buddy and Queso.

Skills & Experience

I’m adept at working on all phases of the product cycle – from discovery to deployment and ongoing iterations – and am experienced working in Agile and non-Agile environments. Clients and past employers include Under Armour, FatDUX, EightShapes, NetApp, American Chemical Society and Stanford University.

Core Skills

  • Experience Design & Strategy
  • User Research
  • Information Architecture
  • Service Design
  • Usability & Accessibility
  • Content Strategy
  • UI Design
  • Prototyping

Favorite Tools

  • Axure
  • Sketch
  • InVision
  • Photoshop
  • Illustrator
  • Atlassian Suite
  • Slack