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Hello! My name is Erin. I design clean, elegant, user-friendly communications for web & print.

Below are samples of my work. If you’d like to see more, or schedule a time to talk, please get in touch!

Intrax Study Abroad Promo Email: Template creation, web production, front-end development
Lorrie Fink Portfolio Site: Design, web production, front-end development, content updates
Odwalla Magazine Ad: Design, production
Wedding Invitation Set: Design, production
Ghirardelli Mother's Day Merchandising Poster: Design, art direction of photography, production, pre-press
Kaiser Permanente Healthy Living: Production design, layout, production
Stanford Alumni Association/Stanford Magazine Online: Production design, front-end development, content updates
Odwalla Shelf Signage: Design, production, pre-press
Act 4 After School Website: Design, web production, front-end development, content updates

I’m a visual communications professional with over 16 years of experience. I’ve worked for clients and employers including Stanford University, Ghirardelli Chocolate, Williams-Sonoma, Old Navy, Kaiser Permanente and Odwalla.

Professional Overview

  • 6+ years in web design and front-end development
  • 10+ years in print design, including packaging and publishing experience


I graduated with a Bachelor of Fine Arts degree in Graphic Design, and have since continued to learn new skills by taking courses, self-learning, on-the-job experience and from the many talented coworkers I've had over the years. I keep up-to-date with the latest and greatest trends, technologies and standards in this never-dull industry (most recently I’ve been neck deep in responsive design, webfonts, CSS3, Wordpress themes and what’s new in CS6).

Work Style

I approach each project with the business objective firmly in mind, as well as the branding guidelines, target audience, and where and how it will be seen. I love problem-solving—both creative and analytical—which is why I’ve always been drawn to both design and production/development. I’m a stickler for details and consistency, am organized and definitely play well with others!

One Head, Many Hats
Areas of Expertise
Software & Languages
  • CSS/CSS3
  • Photoshop
  • Illustrator
  • Dreamweaver
  • InDesign
  • Strong experience with: PHP, JavaScript, jQuery
Core Skills: Web
  • Web sites & landing pages
  • HTML newsletters & promos
  • Information architecture / UI/UX design
  • Wireframing
  • Content management systems
  • Version control software
  • Image Optimization
  • Web icons & favicons
Core Skills: Print
  • Publication design
  • Packaging design
  • Marketing collateral design
  • Digital color correction
  • Image Editing & Enhancement
  • Pre-press Production
  • Infographics
  • Digital Illustration

Also experienced with:
Section 508 – Wordpress – Drupal – Bootstrap – AJAX - XML - Flash – ActionScript – LAMP – Proofreading – Basic Copyediting – AP Style

Get in touch!

Erin Baldwin
Mobile 571-882-2793
E-mail hello@erinbaldwin.com

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